In the current climate, it seems that most businesses have finally agreed that the old way of doing things is just not going to cut it anymore. But where do you begin to build an innovation strategy or a culture of innovation? And how can tech help business recovery in a post-covid world? Sidetrade might have the answer.

Sidetrade uses Artificial Intelligence to empower sales, and finance teams to grow sales and accelerate cash. Sidetrade also identifies untapped business opportunities on the customer journey with Aimie, its Artificial Intelligence platform.

Mark Sheldon was appointed group CTO of Sidetrade in July 2019, after the British AI start-up he co-founded, BrightTarget, was sold to Sidetrade. After a consultancy and in-house career in the software and digital transformation space, he now oversees Sidetrade’s global R&D strategy, leads a team of data engineers and data scientists, and oversees the company’s annual Coding Academy for college and university leavers.

Mark also recently opened the company’s newest Tech Hub in the centre of Birmingham, backed by strong investment for new jobs in R&D and community engagement. Mark is also sharing his story and offering his advice for would-be and current entrepreneurs and those looking help grow tech in the West Midlands at the Birmingham Tech Week event.

In today’s episode of Tech Talks Daily, Mark shared his insights around how to anticipate technological evolutions in AI. He discusses how to stay at the forefront of innovation, hiring, and keeping tech talent. Finally, Mark also shares the global R&D recruitment drive at Sidetrade and how listeners can get involved.

Connect with Mark Sheldon on LinkedIn and Twitter

Sidetrade announces expanded coverage of their stock through a support contract with Midcap Partners, a broker and investment bank specialized in small and midcaps. Established in Paris and London, Midcap Partners have the international footprint to strengthen Sidetrade’s visibility, especially with French and British investors.

Charles-Henri Berbain, managing partner and founder of Midcap Partners, had this to say about the deal:

We are delighted to raise Sidetrade’s profile with European, British, and North American investors. Sidetrade is one of the rare SaaS players listed on the Paris Stock Exchange. It has solid growth potential on a booming world market. We have every confidence in the ability of Sidetrade management to go out and conquer.”

The research report, “Sidetrade – Here is the cash” is downloadable at https://www.sidetrade.com/company/investors/. Midcap Partners will publish research notes on Sidetrade, according to the firm’s latest news, and will hold regular meetings with targeted investors.

Sidetrade stock is also covered by the Gilbert Dupont brokerage firm (part of the Société Générale group), who initiated coverage of Sidetrade in July 2009.

* All reports on Sidetrade prepared by analysts represent the opinions of those analysts and not necessarily those of Sidetrade. The information in such reports does not constitute an offer to sell or subscribe, or a solicitation of an offer to buy or subscribe to any security in France, Europe, the United States, or any other country.