Excellence in high tech for business

Sidetrade leadership has an entrepreneurial spirit backed by a 22-year track record in advanced enterprise technology.

Meet the executive committee

Powered by AI and ingenious minds, Sidetrade is an undisputed Order-to-Cash technology leader globally. Meet the leaders at the helm of this technology scale-up.

  • Olivier Novasque

    Olivier Novasque

    Founder and CEO

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    Olivier Novasque

    Olivier Novasque

    Founder and CEO

    Olivier founded Sidetrade in 2000, taking advantage of SaaS disruption to innovate and engage companies in new ways of managing financial customer relationships.

    A visionary entrepreneur, surrounded by the most ingenious talents, he leads his company with passion and energy, driving the business in an increasingly expansive market. He keeps inventing, and exploring the art of possible to make Sidetrade the most successful company on the order-to-cash market.

    Olivier is also a board member of the Seed4soft fund, and has been a trusted mentor of several hyper-growth tech companies.

    Olivier is a graduate of Toulouse Business School.

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      [0]=>
      array(1) {
        ["challenge"]=>
        string(55) "Anticipate buying intentions of your existing customers"
      }
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      array(1) {
        ["challenge"]=>
        string(54) "Predict new sales opportunities from current customers"
      }
      [2]=>
      array(1) {
        ["challenge"]=>
        string(60) "Proactively take action for customers at risk of leaving you"
      }
      [3]=>
      array(1) {
        ["challenge"]=>
        string(28) "Grow customer lifetime value"
      }
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    His Challenges

    • Anticipate buying intentions of your existing customers
    • Predict new sales opportunities from current customers
    • Proactively take action for customers at risk of leaving you
    • Grow customer lifetime value

    His motto

    Be the sine qua non AI platform for tomorrow’s customer journey.

    His favorite quotation

    Vision without execution is hallucination.
    Thomas Edison
  • Jennifer Bos

    Jennifer Bos

    Chief People Officer

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    Jennifer Bos

    Jennifer Bos

    Chief People Officer

    With over 18 years’ Human Resources experience in Tech, Jennifer is an expert at setting and implementing HR strategies both locally and internationally. At Sidetrade, she is tasked with supporting the international development strategy by enabling teams to grow professionally and reach their full potential. Passionate about people, Jennifer believes that HR is a business-driven function that should align employees behind the corporate strategy to ensure the overall success and growth of the company.

    Jennifer is a graduate from Esam and IGS.

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      [0]=>
      array(1) {
        ["challenge"]=>
        string(65) "Influence key policies and decisions for enhanced employee sucess"
      }
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      array(1) {
        ["challenge"]=>
        string(105) "Support global strategy through a fast and effective onboarding process and employee development programs"
      }
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        ["challenge"]=>
        string(148) "Ensure a positive experience for all employees, by fostering a culture of rewarding challenges, constructive feedback, and development opportunities"
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    Her Challenges

    • Influence key policies and decisions for enhanced employee sucess
    • Support global strategy through a fast and effective onboarding process and employee development programs
    • Ensure a positive experience for all employees, by fostering a culture of rewarding challenges, constructive feedback, and development opportunities

    Her motto

    Continuously build new ideas and programs to support business growth and team development.

    Her favorite quotation

    The people who are crazy enough to think they can change the world are the ones who do.
    Steve Jobs
  • Christelle Dhrif

    Christelle Dhrif

    Chief Communications Officer

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    Christelle Dhrif

    Christelle Dhrif

    Chief Communications Officer

    Christelle oversees all facets of the group’s internal and external communications, including investor relations. She works closely with each director to enhance brand awareness, and leverage Sidetrade thought leadership. Her team broadcasts Sidetrade’s message throughout the global business and tech ecosystem.
    After a career in trading, Christelle orchestrated Sidetrade’s IPO in 2005, making it the first SaaS company on the Euronext stock-exchange in Paris (France). Then, as Chief Marketing Officer, she built and led the company’s go-to-market, lead generation and branding strategy.

    array(3) {
      [0]=>
      array(1) {
        ["challenge"]=>
        string(83) "Show how Sidetrade’s Innovation and business expertise make it the market leader "
      }
      [1]=>
      array(1) {
        ["challenge"]=>
        string(92) "Build and develop a communications and public relations function for a rapidly scaling firm "
      }
      [2]=>
      array(1) {
        ["challenge"]=>
        string(69) " Drive internal engagement and external relations with key audiences "
      }
    }
    

    Her Challenges

    • Show how Sidetrade’s Innovation and business expertise make it the market leader
    • Build and develop a communications and public relations function for a rapidly scaling firm
    • Drive internal engagement and external relations with key audiences

    Her motto

    Influence: a new social currency.

    Her favorite quotation

    Advertising is saying you’re good. PR is getting someone else to say you’re good.
    Jean-Louis Gassé
  • Frédéric Dupont-Aldiolan

    Frédéric Dupont-Aldiolan

    Chief Services Officer

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    Frédéric Dupont-Aldiolan

    Frédéric Dupont-Aldiolan

    Chief Services Officer

    Frédéric manages teams in France, Ireland and England, who collectively total over one century’s experience and innovation at Sidetrade. With a dozen different nationalities, and an array of expertise (engineers, trainers, analysts…), his team guides and supports large businesses around the globe. Fred’s team provide Sidetrade’s customers with the tools to achieve top cash performance, year after year, bringing ROI, and creating ever greater value.

    Over the course of his career, Frédéric has managed countless key software implementation projects for many local and global companies, giving him unique leadership experience in professional services delivery.

    Frédéric is a graduate of Grenoble École de management.

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        ["challenge"]=>
        string(52) "Team up with clients in their digital transformation"
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        ["challenge"]=>
        string(47) "Assist operational staff with change management"
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      array(1) {
        ["challenge"]=>
        string(49) "Create value for businesses and enhance their ROI"
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    }
    

    His Challenges

    • Team up with clients in their digital transformation
    • Assist operational staff with change management
    • Create value for businesses and enhance their ROI

    His motto

    Customer first. They drive everything we do.

    His favorite quotation

    We make a living by what we get, but we make a life by what we give.
    Winston Churchill
  • Rob Harvey

    Rob Harvey

    Chief Product Officer

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    Rob Harvey

    Rob Harvey

    Chief Product Officer

    Rob oversees Sidetrade’s product lifecycle, from strategy and development, through launch. He works hand-in-hand with R&D team to align development and business teams on innovative products which businesses need to prosper in today’s world.

    With over 22 years’ experience in the sector, Rob has been contributing his boundless creativity and immense business expertise to Sidetrade since 2012.

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        ["challenge"]=>
        string(57) "Stay ahead of the curve in a fast-changing tech landscape"
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        ["challenge"]=>
        string(29) "Foster creative collaboration"
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      array(1) {
        ["challenge"]=>
        string(68) "Develop strong internal relationships and alignment among tech teams"
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      array(1) {
        ["challenge"]=>
        string(68) "Build ambitious co-innovation processes with Sidetrade’s customers"
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    His Challenges

    • Stay ahead of the curve in a fast-changing tech landscape
    • Foster creative collaboration
    • Develop strong internal relationships and alignment among tech teams
    • Build ambitious co-innovation processes with Sidetrade’s customers

    His motto

    You only get out what you put in; don’t expect more until you do more.

    His favorite quotation

    If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
    Jeff Bezos, Founder of Amazon
  • Philippe Gangneux

    Philippe Gangneux

    Chief Financial Officer

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    Philippe Gangneux

    Philippe Gangneux

    Chief Financial Officer

    Philippe sets Sidetrade’s financial development policy locally and globally. He has over 20 years’ experience in corporate finance and accounting, mainly in high-growth international tech firms. His in-depth knowledge of the tech world, his extensive M&A experience, and his ability to support rapid business scaling, make him a key player in planning Sidetrade’s growth.

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        ["challenge"]=>
        string(77) "Provide Management with financial vision and keep strategic projects on track"
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      array(1) {
        ["challenge"]=>
        string(83) "Anticipate and structure growth while ensuring the financial health of the business"
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      array(1) {
        ["challenge"]=>
        string(65) "Track performance to optimize operations and create greater value"
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    His Challenges

    • Provide Management with financial vision and keep strategic projects on track
    • Anticipate and structure growth while ensuring the financial health of the business
    • Track performance to optimize operations and create greater value

    His motto

    In Finance, we must see data as an asset, and never underestimate its importance.

    His favorite quotation

    What gets measured gets managed.
    Peter Drucker
  • Mark Sheldon

    Mark Sheldon

    Chief Technology Officer

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    Mark Sheldon

    Mark Sheldon

    Chief Technology Officer

    Mark oversees global R&D strategy, leads the IT team, and drives the integration of AI technologies into all Sidetrade products. He works closely with Product team. A recognized machine learning expert, Mark is focused on both innovation and pragmatism, and pursues a product vision which perfectly meets market expectations.

    An accomplished engineer and daring entrepreneur, Mark co-founded the AI start-up BrightTarget, a British pioneer in the field of machine learning applied to predicting and growing company revenue. Sidetrade acquired BrightTarget in 2016.

    Mark has a first-class degree in Computer Science.

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        ["challenge"]=>
        string(63) "Guarantee an agile, scalable and international R&D organization"
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      array(1) {
        ["challenge"]=>
        string(80) "Anticipate technological evolutions in AI to stay at the forefront of innovation"
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      array(1) {
        ["challenge"]=>
        string(96) "Collaborate with product teams to ensure proper execution of roadmaps, from design to production"
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    His Challenges

    • Guarantee an agile, scalable and international R&D organization
    • Anticipate technological evolutions in AI to stay at the forefront of innovation
    • Collaborate with product teams to ensure proper execution of roadmaps, from design to production

    His motto

    On a mission to build both a product that sells itself and a team that can pull it off

    His favorite quotation

    Genius is one percent inspiration, ninety-nine percent perspiration
    Thomas Edison
  • Emmanuel Thiriez

    Emmanuel Thiriez

    Chief Customer Officer

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    Emmanuel Thiriez

    Emmanuel Thiriez

    Chief Customer Officer

    Passionate about creating elegant tech solutions delivering great value to entreprise clients, Emmanuel co-founded Amalto, a renowned player in the Order-to-Cash B2B automation space, acquired by Sidetrade in 2021.
    In charge of Customer Success, his role is to make sure that Sidetrade listens to all customers and constantly increases the value they receive from the solutions and services they use.
    Emmanuel holds a master degree in Science and Engineering from CentraleSupélec and a MS in Strategic Management from HEC Paris.

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        ["challenge"]=>
        string(68) "Be close to customers, listen to them, get their feedback and inputs"
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      array(1) {
        ["challenge"]=>
        string(133) "Work with all internal teams, in particular Products, R&D and Professional Services, to keep reinforcing the customer-centric culture"
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      array(1) {
        ["challenge"]=>
        string(68) "Make sure customers are so satisfied they become Sidetrade advocates"
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    His Challenges

    • Be close to customers, listen to them, get their feedback and inputs
    • Work with all internal teams, in particular Products, R&D and Professional Services, to keep reinforcing the customer-centric culture
    • Make sure customers are so satisfied they become Sidetrade advocates

    His motto

    Relentlessly exceed expectations

    His favorite quotation

    If you keep thinking about what you want to do or what you hope will happen, you don’t do it, and it won’t happen.
    Desiderius Erasmus