Excellence in high tech for business

Sidetrade leadership has an entrepreneurial spirit backed by a 24-year track record in advanced enterprise technology.

 

Meet the executive committee

Powered by AI and ingenious minds, Sidetrade is an undisputed Order-to-Cash technology leader globally. Meet the leaders at the helm of this technology scale-up.

  • Olivier Novasque

    Olivier Novasque

    Founder and CEO

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    Olivier Novasque

    Olivier Novasque

    Founder and CEO

    A TBS business school graduate with sales experience (Bouygues Group, GE Capital), Olivier founded Sidetrade in 2000 and has been making a mark on the SaaS industry ever since with a market strategy that defies expectations.

    As a charismatic leader, his sense of innovation has transformed the O2C landscape and established Sidetrade as a leader. But Olivier’s impact doesn’t stop there, as he supports new generations of tech entrepreneurs through the Seed4soft fund.

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        ["challenge"]=>
        string(55) "Anticipate buying intentions of your existing customers"
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        ["challenge"]=>
        string(54) "Predict new sales opportunities from current customers"
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        ["challenge"]=>
        string(60) "Proactively take action for customers at risk of leaving you"
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        string(28) "Grow customer lifetime value"
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    His Challenges

    • Anticipate buying intentions of your existing customers
    • Predict new sales opportunities from current customers
    • Proactively take action for customers at risk of leaving you
    • Grow customer lifetime value

    His motto

    Be the sine qua non AI platform for tomorrow’s customer journey.

    His favorite quotation

    Vision without execution is hallucination.
    Thomas Edison
  • Allison Barlaz

    Allison Barlaz

    Chief marketing officer

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    Allison Barlaz

    Allison Barlaz

    Chief marketing officer

    A graduate of INSEAD, UC Berkeley and the University of Pennsylvania, with over twenty-five years in SaaS product marketing, Allison leads Sidetrade’s go-to-market strategy, brand awareness, sales prospecting and upselling. Focused on value proposition, she adopts a data-centric marketing approach to achieve Sidetrade’s business growth goals.

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        ["challenge"]=>
        string(46) "Elevate brand awareness across global markets "
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        ["challenge"]=>
        string(57) "Build a go-to-market strategy to accelerate global growth"
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        ["challenge"]=>
        string(63) "Leverage data to build and scale high-impact demand generation "
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    Her Challenges

    • Elevate brand awareness across global markets
    • Build a go-to-market strategy to accelerate global growth
    • Leverage data to build and scale high-impact demand generation

    Her motto

    The best view comes after the hardest climb.

    Her favorite quotation

    You miss 100% of the shots you don’t take.
    Wayne Gretzky
  • Carole Benichou

    Carole Benichou

    Chief of staff

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    Carole Benichou

    Carole Benichou

    Chief of staff

    An ESCP business school graduate with two decades of experience in market strategy at Procter & Gamble and Microsoft, Carole maximizes business development, spearheads global alliances and plays a key role in M&A. Through data analysis, she fine-tunes decision-making and strengthens our competitiveness, acting as a driving force behind the Fusion 100 plan. Her appointment underscores Sidetrade’s ambitions to accelerate its growth.

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        string(32) "Drive accelerated revenue growth"
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        string(57) "Balance strategic initiatives and go-to-market operations"
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    Her Challenges

    • Drive accelerated revenue growth
    • Balance strategic initiatives and go-to-market operations
    • Maintain flexibility and adaptability

    Her motto

    Strategize. Execute. Excel. Repeat

    Her favorite quotation

    Growth and comfort do not coexist
    Ginni Rometty
  • Jennifer Bos

    Jennifer Bos

    Chief People Officer

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    Jennifer Bos

    Jennifer Bos

    Chief People Officer

    A graduate of IGS business school, with two decades of experience in human resources within the software industry, Jennifer values talent development of Sidetraders, well-being and corporate culture. Her focus on onboarding, career advancement, especially for women, optimizes employee engagement and retention, contributing directly to Sidetrade’s performance and competitiveness.

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        ["challenge"]=>
        string(105) "Support global strategy through a fast and effective onboarding process and employee development programs"
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        string(148) "Ensure a positive experience for all employees, by fostering a culture of rewarding challenges, constructive feedback, and development opportunities"
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    Her Challenges

    • Influence key policies and decisions for enhanced employee sucess
    • Support global strategy through a fast and effective onboarding process and employee development programs
    • Ensure a positive experience for all employees, by fostering a culture of rewarding challenges, constructive feedback, and development opportunities

    Her motto

    Continuously build new ideas and programs to support business growth and team development.

    Her favorite quotation

    The people who are crazy enough to think they can change the world are the ones who do.
    Steve Jobs
  • Christelle Dhrif

    Christelle Dhrif

    Chief Communications Officer

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    Christelle Dhrif

    Christelle Dhrif

    Chief Communications Officer

    A graduate of UPMC university, with ten years of experience in capital markets, and twenty years in SaaS, Christelle leads Sidetrade’s internal and external communications, including investor relations and CSR. A true agency at the service of reputation management, turning Sidetraders into brand ambassadors, promoting unity and strategic alignment, and amplifying our influence on a global scale.

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        ["challenge"]=>
        string(83) "Show how Sidetrade’s Innovation and business expertise make it the market leader "
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        ["challenge"]=>
        string(92) "Build and develop a communications and public relations function for a rapidly scaling firm "
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        ["challenge"]=>
        string(69) " Drive internal engagement and external relations with key audiences "
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    Her Challenges

    • Show how Sidetrade’s Innovation and business expertise make it the market leader
    • Build and develop a communications and public relations function for a rapidly scaling firm
    • Drive internal engagement and external relations with key audiences

    Her motto

    Where creativity leads, influence follows.

    Her favorite quotation

    Advertising is saying you’re good. PR is getting someone else to say you’re good.
    Jean-Louis Gassé
  • Frédéric Dupont-Aldiolan

    Frédéric Dupont-Aldiolan

    Chief Services Officer

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    Frédéric Dupont-Aldiolan

    Frédéric Dupont-Aldiolan

    Chief Services Officer

    A graduate of GEM business school, with thirty years of experience in implementation (including SAP Concur), Frédéric orchestrates deployment projects of Augmented Cash worldwide and our outsourcing activities – a veritable incubator for our innovations. Gifted with natural leadership, he leads a team of fifteen nationalities that forge strong relationships with our clients, the cornerstone of successful customer engagement.

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        string(52) "Team up with clients in their digital transformation"
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        string(47) "Assist operational staff with change management"
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        string(49) "Create value for businesses and enhance their ROI"
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    His Challenges

    • Team up with clients in their digital transformation
    • Assist operational staff with change management
    • Create value for businesses and enhance their ROI

    His motto

    Customer first. They drive everything we do.

    His favorite quotation

    We make a living by what we get, but we make a life by what we give.
    Winston Churchill
  • Rob Harvey

    Rob Harvey

    Chief Product Officer

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    Rob Harvey

    Rob Harvey

    Chief Product Officer

    With solid experience in B2B credit management (Accenture and Verizon), Rob fronts Sidetrade’s product strategy, as well as client co-innovation and relationships with tech analysts. Involved in decisions on acquisitions and AI investments, his collaboration with Chief Technology Officer Mark Sheldon converts market trends into solutions, consolidating our leader status and creating value for Sidetrade and its clients.

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        string(57) "Stay ahead of the curve in a fast-changing tech landscape"
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        ["challenge"]=>
        string(29) "Foster creative collaboration"
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    His Challenges

    • Stay ahead of the curve in a fast-changing tech landscape
    • Foster creative collaboration
    • Develop strong internal relationships and alignment among tech teams
    • Build ambitious co-innovation processes with Sidetrade’s customers

    His motto

    You only get out what you put in; don’t expect more until you do more.

    His favorite quotation

    If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
    Jeff Bezos, Founder of Amazon
  • Philippe Gangneux

    Philippe Gangneux

    Chief Financial Officer

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    Philippe Gangneux

    Philippe Gangneux

    Chief Financial Officer

    Graduate from ISG, ESCLA business school, Paris, and Harvard business school, with thirty years’ experience in corporate finance at fast-growing international software vendors (such as SAP BusinessObjects), Philippe leads Sidetrade’s growth, maintains the optimization of financial resources, and directs M&A operations. As Corporate Social Responsibility ambassador, he ensures both the Group’s financial and non-financial soundness.

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        string(83) "Anticipate and structure growth while ensuring the financial health of the business"
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    His Challenges

    • Provide Management with financial vision and keep strategic projects on track
    • Anticipate and structure growth while ensuring the financial health of the business
    • Track performance to optimize operations and create greater value

    His motto

    In Finance, we must see data as an asset, and never underestimate its importance.

    His favorite quotation

    What gets measured gets managed.
    Peter Drucker
  • Mark Sheldon

    Mark Sheldon

    Chief Technology Officer

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    Mark Sheldon

    Mark Sheldon

    Chief Technology Officer

    Graduating with honors from Nottingham Trent University, with twenty years of experience in AI and co-founder of BrightTarget, which was incorporated into Sidetrade, Mark leads R&D, data science and IT. His leadership and pragmatism position Sidetrade well ahead of its competitors. Engaged in external growth operations and working in tandem with Rob Harvey, he fosters a culture of innovation and technological excellence.

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        string(80) "Anticipate technological evolutions in AI to stay at the forefront of innovation"
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    His Challenges

    • Guarantee an agile, scalable and international R&D organization
    • Anticipate technological evolutions in AI to stay at the forefront of innovation
    • Collaborate with product teams to ensure proper execution of roadmaps, from design to production

    His motto

    On a mission to build both a product that sells itself and a team that can pull it off

    His favorite quotation

    Genius is one percent inspiration, ninety-nine percent perspiration
    Thomas Edison
  • Emmanuel Thiriez

    Emmanuel Thiriez

    Chief Customer Officer

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    Emmanuel Thiriez

    Emmanuel Thiriez

    Chief Customer Officer

    Graduate from CentraleSupélec and HEC business school, Paris, beginning his career in strategy consulting and distribution, followed by twenty years of entrepreneurship in SaaS solutions for businesses (including Amalto, since acquired by Sidetrade), Emmanuel is at the heart of the ongoing enhancement of customer satisfaction. He energizes growth, collaborating with all departments to expand Sidetrade’s global footprint.

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        string(133) "Work with all internal teams, in particular Products, R&D and Professional Services, to keep reinforcing the customer-centric culture"
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        string(68) "Make sure customers are so satisfied they become Sidetrade advocates"
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    His Challenges

    • Be close to customers, listen to them, get their feedback and inputs
    • Work with all internal teams, in particular Products, R&D and Professional Services, to keep reinforcing the customer-centric culture
    • Make sure customers are so satisfied they become Sidetrade advocates

    His motto

    Relentlessly exceed expectations

    His favorite quotation

    If you keep thinking about what you want to do or what you hope will happen, you don’t do it, and it won’t happen.
    Desiderius Erasmus