25 February 17:30 GMT

Virtual Whisky Tasting

We would love you to join us for an evening of Whisky Tasting and great conversation. Not only will we discuss the best practices we are seeing when creating a cash culture, we will also be joined by an expert from Dewars distillery will talk us through a selection of Whiskies and learn about the provenance and unique character of these whiskies from the comfort of your own home.

As with our previous AI clubs there will be the opportunity to speak with our Sidetrade experts and discuss the business topics that are important to you. This event is by invitation only and whilst it offers senior executives the opportunity to discuss those important business needs, we also hope it will provide some light-hearted entertainment after the past few months.


Creating a Cash Culture in the post-Covid world

Handling dispute management poorly has shown to have an effect across your organization; threatening cash flow, credit risk and customer satisfaction, and causing serious damage to your reputation. Yet far too many businesses don’t get the design and accountabilities right within dispute management, bruising attempts to create a cash culture.

Customer disputes are any issues that prevent payment of all or part of an invoice. If the level of disputes rises, or resolution times are not properly managed, they can add to increased bad debts, affect cash flow and impair customer satisfaction, as well as preventing future sales.

Host: David Turner, Chief Marketing Officer at Sidetrade


  1. 17h30: Welcome & Introductions
  2. 18h00: Creating a Cash Culture – some best practices we’re seeing around the world
  3. 18h40: Whisky Tasting with Dewar’s Aberfeldy Distillery
  4. 19h20: Questions and networking

Virtual Venue

Dewar’s Aberfeldy Distillery

First planned in 1896 by the sons of John Dewar, Dewar’s Aberfeldy Distillery is the only Scotch whisky distillery built by the Dewar family. Dewar’s was already a highly successful brand of blended whisky, renowned for its quality, and the company needed more single malt whisky to use in its blend.

The Dewar family’s pursuit of whisky perfection continues to this day, and we still produce whisky in a way that they would recognise instantly. In common with most Scotch whisky distilleries, malted Scottish barley to make the whisky is brought to site, with the old Malting House now home to our beautiful Whisky Lounge and Cafe.


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