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Executive Committee

Sidetrade executive committee

Sidetrade is a company of extraordinary professionals collaborating to create industry-leading solutions for forward-thinking customers. The Executive Committee works to develop and implement the strategic plan for the company and to lead the teams that make up Sidetrade.

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Olivier Novasque
Founder and CEO
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Olivier Novasque
Founder and CEO

Olivier founded Sidetrade in 2000. The internet bubble was about to burst, but Olivier saw the development potential of inter-company transactions. His answer was to provide businesses with Software as a Service (SaaS) that would simplify CRM and ensure commercial success. This was just the beginning of Sidetrade’s innovative service offering. Olivier quickly identified the power of the predictability of data hosted in Sidetrade’s independent cloud. A visionary, driven by his convictions, Olivier Novasque has worked energetically to develop Sidetrade’s business across Europe. Today, Sidetrade is a leader in Artificial Intelligence dedicated to B2B customer relations. A fervent supporter of innovation, Olivier is a former Board member of the Tech’in France software editors’ association. He also supports tech startups via the Seed4soft fund.

Olivier is a graduate of Toulouse Business School.

His challenges

  1. Anticipate buying intentions of your existing customers
  2. Predict new sales opportunities from current customers
  3. Proactively take action for customers at risk of leaving you
  4. Grow customer lifetime value

His motto

Be the sine qua non AI platform for tomorrow’s customer journey.

His favorite quotation

Vision without execution is hallucination.
Thomas Edison
Stéphane Bédère
Chief Customer Officer
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Stéphane Bédère
Chief Customer Officer

Developing a relationship with a client starts with a discussion that aims to be mutually enriching. Firstly, you have to have the right mindset. Secondly, your entire organization must seek to generate added value which is clearly perceived by your clients and partners.

Stéphane is a process catalyzer. He is driven by client needs, action, results and innovation. He is a graduate of the London School of Economics and Political Science and of the Saint-Cyr Military Academy (the French equivalent of West Point).

His challenges

  1. Optimize the adoption of Sidetrade solutions
  2. Catalyze the ramp up of artificial intelligence platforms by proposing new uses of AI, measuring performance, and highlighting ROI
  3. Look beyond the tool to help clients enhance their practices, and manage their digital transformation

His motto

“Who dares wins.”

His favorite quotation

“Nothing ever becomes real till it is experienced.”
John Keats
Christelle Dhrif
Chief Communications Officer
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Christelle Dhrif
Chief Communications Officer

Christelle joined Sidetrade after a career in trading. She orchestrated its IPO in 2005, making it the first SaaS company on the Euronext in Paris. For the next 13 years as Chief Marketing Officer, she lead the company’s go-to-market, lead generation and branding strategy across the UK, France, Ireland, and the Netherlands, and brand integration of three acquisitions. In 2018 she become Chief Communications Officer, overseeing all internal, external, and investor relations globally.

Her challenges

  1. Show how Sidetrade’s Innovation and business expertise make it the market leader
  2. Build and develop a communications and public relations function for a rapidly scaling firm
  3. Drive internal engagement and external relations with key audiences

Her motto

“Influence: a new social currency.”

Her favorite quotation

“Advertising is saying you’re good. PR is getting someone else to say you’re good.”
Jean-Louis Gassé
Frédéric Dupont-Aldiolan
Chief Services Officer
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Frédéric Dupont-Aldiolan
Chief Services Officer

Frédéric’s teams in France, Ireland and England collectively total over one century’s experience in Sidetrade innovations. With a dozen different nationalities and an array of expertise (engineers, trainers, analysts, operators and more), they guide and support large businesses around the globe. Frederic’s role is to give clients top ROI and create ever greater value for them.

Frédéric is a graduate of Grenoble École de management.

His challenges

  1. Team up with clients in their digital transformation
  2. Assist operational staff with change management
  3. Create value for businesses and enhance their ROI

His motto

”Customer first. They drive everything we do.”

His favorite quotation

”We make a living by what we get, but we make a life by what we give.”
Winston Churchill
Philippe Gangneux
Chief Financial Officer
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Philippe Gangneux
Chief Financial Officer

Philippe has 20 years’ experience in corporate finance, mainly in high-growth international Tech firms. He sets and carries out Sidetrade’s financial growth and development policy locally and globally.

His challenges

  1. Provide Management with financial vision and keep strategic projects on track
  2. Anticipate and structure growth while ensuring the financial health of the business
  3. Track performance to optimize operations and create greater value

His motto

“In Finance, we must see data as an asset, and never underestimate its importance.”

His favorite quotation

“What gets measured gets managed.”
Peter Drucker
Mark Sheldon
Chief Technology Officer
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Mark Sheldon
Chief Technology Officer

An accomplished engineer and daring entrepreneur, Mark co-founded BrightTarget, British start-up acquired by Sidetrade in 2016, specialising in Artificial Intelligence. A recognised Machine Learning expert, he is responsible for supporting the group’s growth with an ambitious global R&D strategy, and to drive the integration of AI technologies into all Sidetrade products.

Mark has a 1st class degree in Computer Science.

His challenges

  1. Guarantee an agile, scalable and international R&D organization
  2. Anticipate technological evolutions in AI to stay at the forefront of innovation
  3. Collaborate with product teams to ensure proper execution of roadmaps, from design to production

His motto

“On a mission to build both a product that sells itself and a team that can pull it off”

His favorite quotation

“Genius is one percent inspiration, ninety-nine percent perspiration”
Thomas Edison
David Turner
Chief Marketing Officer
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David Turner
Chief Marketing Officer

After an early career in science and technology journalism, David moved into technology marketing and never looked back! He has lead marketing for start-ups, scale-ups and enterprise software and SaaS companies, building and managing teams across the globe.

At Sidetrade he is building an international marketing team that can scale rapidly, focused on world-class demand generation, product marketing and sales development.

His challenges

  1. Supporting Sidetrade’s ambitious growth plans with focused, innovative marketing
  2. Building a world-class marketing operation that can scale internationally
  3. Creating bold and powerful marketing that communicates the unique value Sidetrade delivers to its customers

His motto

“Question everything!”

His favorite quotation

“The cost of being wrong is less than the cost of doing nothing.”
Seth Godin
Delphine Vantours
Chief People Officer
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Delphine Vantours
Chief People Officer

With over 20 years’ Human Resources experience in the new technologies sector, Delphine is an expert at setting and implementing HR strategy locally and internationally.
Delphine supports Sidetrade’s international development strategy by attracting and recruiting new talents, and by helping managers develop their teams in France and abroad.

She holds a Masters in Human Resources Management from IAE, Paris.

Her challenges

  1. Attract high flyers by giving them an opportunity to make their mark on an exciting company. At Sidetrade, we learn from each other, share our best practices and celebrate success. Innovation is part of our DNA
  2. Help newcomers fit in right away with our ‘Fast track to success’ program
  3. Provide a positive employee experience, based on achievable challenges, a feedback culture and development opportunities through our ‘Talent Builder’ program

Her motto

“Keep a pioneering spirit; break out of routines; seek excellence!”

Her favorite quotation

“A team is not a group of people who work together. A team is a group of people who trust each other.”
Simon Sinek