Loxam
With Sidetrade, Loxam combines efficiency, automation and customer satisfaction
Sidetrade Augmented Cash connects a third of our workforce with clients. We have unparalleled visibility with information shared in real time. Collaboration is standardized and has become seamless and agile.

Loxam
A market leader in Europe and third largest internationally, LOXAM is a pioneer in the rental of construction equipment and tools for the public sector, industry, earthmoving, and services. With 1,100 branches, 11,000 employees, and a turnover of $2.3 billion in 2019, the LOXAM Group operates in 30 countries across Europe and boasts the largest fleet of machinery on the market.
Challenges
- Spreading cash culture within society
- Track the entire customer billing process in real time
- Prioritize the performance of recovery actions. Track the entire customer billing process in real time.
- Share information quickly with agency managers in case of a dispute
- Reduce payment delays
Service quality is a top priority for senior management, and cash flow is a key management principle. In our business, where we make significant investments, we need effective customer relationships and concise reporting, particularly regarding dispute resolution. Today, Sidetrade is one of the software solutions we systematically deploy with our ERP system for each of our subsidiaries, and every person involved in customer relations is now equipped with this technology.
Loxam implemented Sidetrade’s Augmented Cash platform to manage its entire customer-to-cash process. A third of its workforce uses the solution, representing 1,500 employees across more than 600 international sales offices and regional branches. Loxam’s collections team used Sidetrade Digital Collection to benefit from an interactive and collaborative customer follow-up system. Sidetrade Analytics provides complete visibility into customer cash flow.
The implementation of Sidetrade has generated DSO savings of approximately €20 million. Notable benefits include the automation of customer follow-ups, improved information flow, particularly regarding interactions between staff and customers, and the centralization of actions for each customer. This allows us to measure staff efficiency. Our teams have real-time indicators on pending payments and the risk exposure of the customer portfolio. Our employees are more readily adopting a cash-focused culture. Each individual may be called upon to make decisions regarding potentially high-risk customers.