FranceTV Publicité:
€7.7M in cash generated and a 9-day DSO reduction in 12 months thanks to Sidetrade
With Sidetrade, we have transformed the management of our accounts receivable. The AI Aimie enables us to optimize the collections process and gain visibility over our Cash flow, while complying with the Sapin law and the specific regulations of the advertising industry.
Industry: Advertising, Broadcasting, Media
Revenue: €480 millions
Geographical Area: France (mainland and overseas territories)
Context
FranceTV Publicité is responsible for monetizing advertising space for the France Télévisions group. Operating in a highly regulated environment (Sapin law, specific advertising legislation), they faced significant challenges in Cash flow management, a rising DSO, and an urgent need to digitize its collections processes.
Challenges
- Strict regulatory framework: constraints imposed by the Sapin law and the tripartite relationship between advertisers, agencies, and media.
- Rising DSO: direct impact on cash flow and investment capacity.
- Lack of automation: manual, time-consuming collections processes.
- Limited oversight: poor visibility over key metrics and receivables.
The solution
FranceTV Publicité implemented Sidetrade for cash collection, Credit Risk with Creditsafe for financial analysis, and Aimie, Sidetrade’s AI, to personalize and automate dunning actions. The platform was integrated with their ERP, Qualiac, and supported by strong business guidance.
Key Objectives
Improve operational efficiency
Develop a cash culture
Ensure compliance with regulatory requirements
Results
Key Success Factors
- Strong top management engagement
- Industrialization of the collections process
- End-to-end support from Sidetrade (training, reporting, coaching)
- Adoption of performance dashboards for real-time adjustments