The Sidetrade R&D and product teams thought about how they could motivate users, to boost cash collection as businesses plan for recovery after the pandemic. They turned to game theory techniques, integrating game features into CashTarget. Dashboards are replete with graphs, charts, and goals, creating greater visiblity among teams and a healthy competition feel. Rob Harvey, added:
Everybody loves a competition, so injecting a little fun into a cash collection application has a big impact on performance and user experience. CashTarget adds value to individuals and teams, and gives employees greater visibility on their own actions. Who says cash collection can’t be fun?”
Sidetrade has redefined the accounts receivable automation market, with its powerful, yet easy-to-use, augmented cash solution. Since 2018, Aimie, Sidetrade’s AI assistant, has brought predictive payment behaviours, and the best dunning strategy recommandations, to the cash collection market. Aimie helps over 2,700 customers in every industry accelerate cashflow generation, on average by 50%.