Yesterday evening, AI firm Sidetrade hosted “Together for Tech”, an event to celebrate the expansion of its UK footprint with the official opening of the Sidetrade Tech Hub in Birmingham– the ‘Silicon Canal’ of the UK and Europe (“canal” refers to the 35 miles of canals across the region).
During the inauguration, Sidetrade announced major investments in AI, expected to total £30 million by 2025. This is to include software innovation, training initiatives, expert services, and the creation of 70 jobs within the company.
The Tech Hub moves Sidetrade further ahead in our journey for the most innovative AI-powered solutions for business. This investment represents a leap ahead for Sidetrade, the UK tech community and internationally. The Hub will equip Sidetrade to compete globally in B2B AI technology”, said Olivier Novasque, CEO of Sidetrade.
The news coincides with the UK Government announcement to place greater focus on regions outside of London, and a pledge of greater investment.
In 2012, Sidetrade chose London as a springboard for international growth. It was a decision which clearly payed off, given Sidetrade’s resounding success with an impressive array of UK-based client companies, including Samworth Brothers, Fremantle Media, Inmarsat, Hearst Magazines and Atkins.