Sidetrade connect

Digital O2C Summit

1516th March 2021

Cash may still be king, but the world is changing. As the focus on working capital grows, digital transformation and AI is driving increased opportunities for automation and insights that make Accounts Receivable more efficient and effective, taking cash management to new heights.

During this virtual conference, you will hear from senior finance executives, external experts and Sidetrade professionals to gain the information you need to drive your organisation forward and review your most pressing O2C challenges in a dynamic and productive space.

Join this event and learn how to:  

  1. Embrace a digital-first strategy to automate the cash collections process
  2. Create a cash culture within your organization
  3. Augment your finance team using AI-driven insights to boost performance
  4. Improve relationships with suppliers, customers and internal stakeholders

Register now

Day 1 : Working Capital & Cash Management Strategies

Monday 15th March (2pm GMT / 10am EDT / 7am PDT)

Session 1 - 2pm GMT / 10am EDT / 7am PDT - Mapping the Future of Order-to-Cash

Sidetrade has been a pioneer of O2C automation technology for 21 years. In the last few years, it has delivered massive innovation with the use of AI, intelligent automation and collaboration technologies to help companies accelerate cashflow, reduce bad debt, resolve disputes quicker and optimize working capital. Where Sidetrade has led, others have tried to follow.

In this keynote presentation Sidetrade’s CEO Olivier Novasque will highlight the innovations delivered over the past year and look forward to the exciting developments to come.

Olivier Novasque , CEO, Sidetrade

Session 2 - 2:30pm GMT / 10:30am EDT / 7:30am PDT - KPMG keynote : Cash Management Strategies in challenging times

In late 2020, KPMG along with Sidetrade conducted a study, interviewing CFOs across the UK to find out the impact COVID-19 had on their organizations, and particularly what cash management strategies they used to get through these challenging times. During this session KPMG will discuss findings from the report and how management of working capital and cash flow forecasting helped them navigate these challenging times. 

Nathan McCarthy, Director, Advisory, KPM

Session 3 - 3:10pm GMT / 11:10am EDT / 8:10am PDT - Digital Transformation in the times of Covid-19

In this session Sidetrade will discuss how it is helping companies to streamline the order-to-cash process with the use of innovative new digital technologies.

Order-to-Cash has often been neglected yet increasing the efficiency through digitization has a clear benefit to supporting remote working as well as cash management and working capital. CPO Rob Harvey and team will discuss some of the exciting new developments just released from Sidetrade.

Rob Harvey, Chief Product Officer, Sidetrade

Session 4 - 3:40pm GMT / 11:40am EDT / 8:40am PDT - CUSTOMER SESSION: Cash Challenges; how to Transform your Credit Management Function

Atkins Global is a world-leading design, engineering, and project management consultancy. Their work enriches many people’s lives and the places they live – whether that’s developing smart cities, accelerating connectivity for communities, or transforming design and technology. In this session, Tracey Bentley, Head of Accounts Receivable & Service Delivery at Atkins Global will explain how Sidetrade has given them a real-time visibility of their customers’ payment behavior.

Tracey Bentley, Head of Accounts Receivable & Service Delivery, Atkins Global

Session 5 - 4:10pm GMT / 12:10pm EDT / 9:10am PDT - Working Capital Session

Details to be confirmed

Alberto Baldan, Associate Director, Protiviti

Session 6 - 4:40pm GMT / 12:40pm EDT / 9:40am PDT - PANEL DISCUSSION: The Importance of Creating a Cash Culture throughout the Organization 


  • What key measures have you introduced to promote a cash culture?
  • How do you encourage collaboration from non-Finance colleagues?
  • How do you measure success?
  • What key innovation would you recommend to others?

Jennifer Pinney
, Associate Director, Deloitte
Karen Boden, Director Credit Collections & Risk, Premier Paper Group
Sue Bracken, Global Finance Director, GFK
Tracey Bentley, Head of Accounts Receivable & Service Delivery, Atkins


5:20pm / 1:20am EDT / 10:20am PDT - Close and finish

Day 2 : AI of Today and the Future

Tuesday 16th March (2pm GMT / 10am EDT / 7am PDT)

2pm GMT / 10am EDT / 7am PDT - Welcome from Sidetrade

Session 1 - 2:05pm GMT / 10:05pm EDT / 7:05am PDT - KEYNOTE: The Critical Role of O2C Technology

Order to cash (O2C) is one of an organization’s most critical and complex processes, yet executives rarely pay any real attention to it as an end to end cycle. In the ongoing COVID-19 pandemic, companies all over the world woke up to the fact that to generate liquidity and conserve cash for their very survival, they need to minimize the risks in—and maximize the returns from—the O2C process.

During this session, you will learn how to untangle the O2C complexity and why integration, customer centricity, team empowerment, and shared responsibility is the key to conquering the process.

Ben Tatham and Jeannette von Ratibor, Managing Directors, Alvarez & Marsal

Alvarez and Marsal

Session 2 - 2:40pm GMT / 10:40pm EDT / 7:40am PDT - Changing the game - how AI dramatically improves O2C performance

The future O2C is driven by intelligent automation which will allow organizations to ‘’act now’’ instead of ‘’react later’’.

During this session you will learn how AI can bring about better and faster cash collection, allowing for up to 50% increased efficiency in the collection team.
During this session you will learn how Sidetrade is using AI to improve all parts of the Order-to-Cash journey and how AI has performed during recent fast-changing times. Aimie performance Most companies are going through automation – RPA.

Mark Sheldon, Group CTO, Sidetrade

Session 3 - 3:15pm GMT / 11:15pm EDT / 8:15am PDT - CUSTOMER SESSION: Building a World Class Global Cash Collection Operation

GfK has been a global leader in data and analytics, providing consumer and market insights for over 85 years. From their inception, they have placed clients’ and partners’ trust at the core of their values. They are a company that leads with innovation.
In this session, Sue Bracken, Global Finance Director at GfK will explain how Sidetrade has allowed their finance team to have a clear and accurate view of cash and collections performance globally in real time. The implementation of Sidetrade has given a far more scalable, transparent and focused cash collection function at GfK. The collections team is now more efficient, and the team has more time to focus on innovation.

Sue Bracken, Global Finance Director, GfK

Session 4 - 3:45pm GMT / 11:45pm EDT / 8:45am PDT - PARTNER PANEL: The Future of O2C Technology

The panel will discuss: What role does digitization and automation technologies like RPA and AI play in delivering a world-class Order-to-Cash function? Given the increased focus on cash management and the need for increased control, visibility and agility in O2C, how can these technologies make the lives of CFOs and Finance teams better?

Sunil Pandit, Partner & Alliances Director, Sidetrade

Nathan McCarthy, Director, Advisory, KPMG
Ben Tatham, Managing Director, Alvarez & Marsal
Evelyne Legaux, Consultant | Managing Director Finance OTC Consulting Ltd
Alberto Baldan, Associate Director, Protiviti

Alvarez and Marsal

With speakers from :

Alvarez and Marsal