Sidetrade strengthens scalability with Chief of Staff appointment

Sidetrade, the global leader in AI-powered Order-to-Cash applications, announces the appointment of Carole Benichou as its new Chief of Staff and latest addition to the executive committee. This appointment reaffirms Sidetrade’s strategic plan through organic growth and acquisitions.

In her role as Chief of Staff, Benichou will act as a strategic advisor to Sidetrade’s CEO Olivier Novasque. She will play a key role in instrumentalizing Sidetrade’s vision and go-to-market strategies, creating added value with a unified global approach. Furthermore, Benichou will spearhead the development of strategic alliances worldwide with an emphasis on ‘the Big 4’ consulting firms and will also contribute to M&A initiatives.

Olivier Novasque, Sidetrade CEO commented: Carole’s remarkable career trajectory in the Software industry, coupled with her leadership and expertise in navigating complex sales cycles at a global level, position her as a key asset in driving Sidetrade’s future.

Benichou brings to Sidetrade an exceptional strategic acumen with two decades of experience spent devising marketing, go-to-market, alliances, pre-sales and customer success strategies at large American corporations, Procter & Gamble and Microsoft. Prior to joining Sidetrade, she was Senior Director in Azure Data & AI at Microsoft where she led pre-sales and customer success.

Reflecting on her new role, Carole Benichou, Sidetrade Chief of Staff, said: It is a privilege to be joining Sidetrade as Chief of Staff, and I’m eager to contribute to the group’s impressive trajectory. Sidetrade’s AI vision for the future is not only ambitious, but also firmly within reach, and I’m thrilled to be part of the journey as we accelerate our path to revenue growth.

This appointment underscores Sidetrade’s commitment to expanding its Order-to-Cash footprint, supported by a strategy focused on leadership and optimizing go-to-market.