NielsenIQ:
Standardized Global Collections and Enhanced Cash Flow Visibility with Sidetrade
Technology isn’t a silver bullet. It’s important, but it only works if we keep the human in the loop and pay attention to change management.
Industry : Market Research, Data & Analytics
Geographical footprint: 100+ countries
Context
With 30,000 employees and operations in over 100 countries, NielsenIQ needed to unify fragmented, manual finance processes — all while navigating multiple ERPs and a recent acquisition.
Their challenge wasn’t just technical. It was cultural: how to standardize globally, act locally, and empower teams with the right tools.
Key Challenges
- Siloed Order-to-Cash processes across regions
- Limited visibility into disputes and payment behavior
- Misalignment between finance and commercial functions
- Cash tied up in inconsistent and reactive collections
The solution
With Sidetrade’s AI-powered platform, NielsenIQ:
Adapted workflows quickly in response to external disruptions
- Established a standardized global collections framework
- Gained real-time insight into customer payment behavior
- Automated dunning and dispute management
The impact
The results speak volumes — from streamlined operations and stronger internal collaboration to measurable gains in cash performance and team engagement.
But the full story goes much deeper.