Why AI is the new CRM for B2B Sales and Marketing?

For a long time, technology has supported Sales and Marketing Strategies gathering all customer interactions in the CRM platform. MAP (Marketing Automation Platform) has been a more recent technology add-on to CRM, helping Marketeers deliver on their outbound and inbound strategy. With AI, Marketing and Sales teams are now adding another technology layer to better execute their strategy.

To access the full article, please complete the download form.

Logo request a demo Request a demo