In November 2016, Sidetrade acquired a British startup called BrightTarget, a pioneer in the field of machine learning applied to predicting and growing revenue from existing B2B customers. This startup was described by leading independent research firm Forrester as a key player in their market. Co-founder of BrightTarget, Mark Sheldon became the Technical Director of its product line, now an essential component of Sidetrade’s Sales & Marketing AI platform. He contributed to its integration into Sidetrade’s overall offer and supervised its development from the Birmingham office.
A major contributor to technical convergence at Sidetrade over the last two years, Mark Sheldon is now responsible for supporting the Group’s growth with an ambitious global R&D strategy. The R&D, Testing & Quality, Operations, Support and internal IT teams for all Sidetrade Group’s product lines now report directly to him. Mr Sheldon’s mission is to enhance technical processes and security and to optimize implementation of the innovation plan, from product design to delivery and support in production.
Our main challenges are now to converge our three product lines and to make our organization even more agile. We must become more scalable and plan ahead for international expansion.”, said Mark Sheldon. “I am convinced that the technical excellence and desire to drive innovation within our teams, will both serve Sidetrade’s strategic vision and our customers’ specific business needs.”
Beyond his proven technical and managerial skills in R&D, Mark is a true entrepreneur. Focused on innovation and pragmatism, he pursues a product vision which perfectly meets market expectations. It’s a pleasure to welcome him to Sidetrade’s executive committee”, said Olivier Novasque, CEO of Sidetrade.
Today, Sidetrade has 1,500 corporate customers in 80 countries, and over 250,000 users worldwide.