Like many of us data gives me challenges in my day to day job. Too much volume, how to deal with it? Too few, it means not enough information to establish and understand a pattern or to measure a real impact.
Artificial Intelligence (AI) can help you in both areas, in the too much or too few data volume challenges.
There are few assumptions made about AI. That it requires a fair amount of data for the Machine Learning model to create a predictive pattern and deliver the outcomes you’re looking for or that this information will need to be structured enough (and that’s where IA, Information Architecture can be crucial) for you to start your AI project. But it will also depend on the outcomes you’re trying to address…
Is IA always a mandatory factor to consider to launch your AI project?
Interesting enough some of Sidetrade solutions leverage AI and Machine Learning to support our customers with low data volume or non existent data. In this case the lack of data is another challenge to achieve a specific business objective.
For example, for companies starting a new activity or a new business or for large companies engaging on a new vertical, it can be challenging to understand this new market and even more if you don’t have any data!
That’s why our customers leverage our solutions to access AI and IA at the same time so they can work on their objectives while not worrying about where to find a structured, user friendly and compliant way to access data while leveraging on a power tech platform such as AI.
If you’re unsure if you have enough data or if the quality of your data you think is not enough to launch an AI project, speak to one of our Consultants so they can support you in your project so you can achieve the outcomes you’re looking for, like for example:
accelerate your order to cash cycle, improve your opportunity and lead conversion rates, fuel your up-sell/cross-sell opportunities, and much more…
At Sidetrade we are a European leader in AI solutions and we support Sales, Marketing and Finance to transform industry and function challenges into business outcomes.
To see how you can tackle your business challenges with AI with or without IA, please contact us.
Cindy Atinault, Head of Demand Generation, Sidetrade