Sidetrade joins the AI arms race

Nucleus Research note

Nucleus Research took a closer look on Sidetrade’s acquisition of BrightTarget

In November 2016, Sidetrade joined forces with BrightTarget Ltd, start-up specialized in Artificial Intelligence solutions for B2B Sales & Marketing.

This partnership will enable the development of the 1^st shared Artificial Intelligence technology platform for Marketing, Sales and Finance teams to drive Customer Engagement performance.

Nucleus Research, a US-based provider of case-based financial technology research, took a closer look on the benefits of this merge detailing:

Why this partnership is a crucial strategic turning point for Predictive Analytics solutions
What this partnership means for the market
How this platform will help increase sales conversion and accelerate cash-flow generation

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