Sidetrade joins the AI arms race

Nucleus Research note

Nucleus Research took a closer look on Sidetrade’s acquisition of BrightTarget

In November 2016, Sidetrade joined forces with BrightTarget Ltd, start-up specialized in Artificial Intelligence solutions for B2B Sales & Marketing.

This partnership will enable the development of the 1^st shared Artificial Intelligence technology platform for Marketing, Sales and Finance teams to drive Customer Engagement performance.

Nucleus Research, a US-based provider of case-based financial technology research, took a closer look on the benefits of this merge detailing:

Why this partnership is a crucial strategic turning point for Predictive Analytics solutions
What this partnership means for the market
How this platform will help increase sales conversion and accelerate cash-flow generation

Download the Nucleus research note

Would you like to share this article?

Privacy Overview

Necessary

Always Enabled

Cookie	Type	Duration	Description
__cfduid	1	11 months	The cookie is set by CloudFare. The cookie is used to identify individual clients behind a shared IP address d apply security settings on a per-client basis. It doesnot correspond to any user ID in the web application and does not store any personally identifiable information.
_icl_current_language	0	1 day	This cookie name is associated with a Wordpress multilingual plug-in from WPML. It stores a language value for the website. Where the cookie is set in response to a user action or request, and as long as it has a short lifespan, it can be treated as strictly necessary.
_icl_visitor_lang_js	0	4 days	Keep track of the visitor language
lang	0		This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
viewed_cookie_policy	0	1 hour	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
wpml_browser_redirect_test	persistent		This cookie helps determine language selection for website visitors, and may redirect the website visitor to the correct language based on location. This language setting is then stored.

Uncategorized

Cookie	Type	Duration	Description
u	0	2 months
wmc	0	20 years
YTC	0	10 minutes

Functional

Cookie	Type	Duration	Description
_workable_visitor	0	20 years	Used by workable.com for the jobs offer
lidc	0	1 day	This cookie is set by LinkedIn and used for routing.

Cookie	Type	Duration	Description
__adroll	third party	1 year	This cookie is used to identify the visitor across visits and devices. It is used by real-time bidding for advertisers to present relevant advertisement.
__adroll_fpc	third party	5 years	This cookie is used to identify the visitor across visits and devices. It is used by real-time bidding for advertisers to present relevant advertisement.
__ar_v4	third party	1 year	This cookie is associated with the DoubleClick advertising service from Google. Helps with tracking conversion rates for ads.
_gcl_au	0	2 months	Used by Google AdSense for experimenting with advertisement efficiency across websites using their services
_mkto_trk	0	2 years	This cookie is associated with an email marketing service provided by Marketo. This tracking cookie allows the website to link visitor behavior to the recipient of an email marketing campaign, to measure campaign effectiveness.
IDE	1	2 years	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
test_cookie	0	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the users' browser supports cookies.
VISITOR_INFO1_LIVE	1	5 months	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.

Analytics

Cookie	Type	Duration	Description
_cs_c	0	1 year	This cookie is used by Content Square to save the user consent to be tracked
_cs_id	0	1 year	This cookie contains the number of pageviews within the running session for Content Square Solution
_cs_s	0	30 minutes	This cookie contains the number of pageviews within the running session for Content Square Solution
_ga	0	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors.
_gat_gtag_UA_29157906_1	0	1 minute	Google uses this cookie to distinguish users.
_gat_gtag_UA_29157906_2	0	1 minute	Google uses this cookie to distinguish users.
_gid	0	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
bcookie	0	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
bscookie	1	2 years	LinkedIn Share buttons and ad tags
GPS	0	30 minutes	This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
li_sugr	0	2 months	Used by LinkedIn
UserMatchHistory	0	4 weeks	This cookie is used by LinkedIn to track visitors so that more relevant ads can be presented based on the visitor's preferences.
YSC	1		This cookies is set by Youtube and is used to track the views of embedded videos.

Save & Accept