--- title: "CPG" id: "31306" type: "page" slug: "cpg" published_at: "2026-04-03T09:59:14+00:00" modified_at: "2026-04-09T15:06:36+00:00" url: "https://www.sidetrade.com/industries/cpg/" markdown_url: "https://www.sidetrade.com/industries/cpg.md" excerpt: "Driving revenue and cash in the fast-moving world of Consumer Packaged GoodsO2C INTELLIGENCE PLATFORM Did you know your peers in Retail and CPG have an average DSO of 53 days?Disparate operational processes and technologies, changing marketplaces and shifting consumer behaviors..." taxonomy_language: - "English" taxonomy_post_translations: - "pll_6179aacde9635" --- - [O2C Intelligence](/) - [[Column]](#) - [O2C AGENTS](https://www.sidetrade.com/core-platform/aimie-agent/) - [Aimie Agents](https://www.sidetrade.com/core-platform/aimie-agent/#aimie-agents) - [Customer Agents](https://www.sidetrade.com/core-platform/aimie-agent/#customer-agents) - [Agent Builder Studio](https://www.sidetrade.com/core-platform/agent-builder-studio/) - [--separator--](#) - 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The ability to benchmark buyer behavior across peers, competitors, sectors and geographies can help you transform your order-to-cash process into a data-driven strategic advantage. Sidetrade’s O2C Intelligence Platform tracks $645.1 billion in B2B transactions across 2.6 million buyers of Retail and CPG products. As new competitors emerge every day, now is the time to focus on cash flow, reevaluate operational processes and arm your finance and client teams with the predictive analytics that your business demands. See how your company is trending in your region against average DSO, payment terms and delay to pay with the [Sidetrade Data Lake.](https://datalake.sidetrade.com/?utm_source=other&utm_medium=website&utm_campaign=Datalake-launch-EN) ## EXPLORE SIDETRADE’S DATA Aimie IQ accurately predicts payment behavior of buyers in the CPG sector and recommend the best collection strategies based on Sidetrade’s industry insights $645.1BN VALUE OF B2B TRANSACTIONS **2.6M** CPG Buyers Within Sidetrade’s Data Lake 192M+ PAYMENT EXPERIENCES **+57%** PRODUCTIVITY BOOST FROM AIMIE’S RECOMMENDATIONS ### OPTIMIZING WORKING CAPITAL IN THE CPG SECTOR IS KEY Sidetrade’s O2C Intelligence Platform streamlines the Order-to-Cash process and improves the credit management efficiency of CPG companies by automating repetitive tasks and benchmarking how their customers pay against the wider industry. Aimie IQ proposes the most effective actions for setting credit terms, chasing payments, and collecting cash faster. This in turn accelerates cash flow generation and reduces credit risk. [LEARN more](/) ### BENEFITS FOR CPG COMPANIES Real time collaboration Enhance positive collaboration between sales, delivery and finance Better prioritization for everyone Focus your credit management team on high value activities Healthier financial KPIs Free up working capital, reduce DSO, and cut credit risk Visibility and transparency Set better credit limits and payment terms based on accurate industry data Happier clients Increase customer satisfaction by taking a proactive approach to disputes ### **TRUSTED BY GLOBAL COMPANIES** Sidetrade’s O2C Intelligence Platform is deployed across large and medium enterprises globally. Purpose-built for Order-to-Cash over 25 years, it puts AI agents and human expertise to work together – reasoning, deciding, and acting autonomously to turn cash performance into a predictable, controllable outcome. - [/case_study/nespresso/](/case_study/nespresso/) [See case study](/case_study/nespresso/) - [/case_study/samworth-brothers/](/case_study/samworth-brothers/) [See case study](/case_study/samworth-brothers/) - - - - - [↑](#)