Adobe Campaign
Adobe Campaign a choisi Sidetrade pour accélérer les ventes et développer l’engagement commercial.
Adobe Campaign a choisi Sidetrade pour accélérer les ventes et développer l’engagement commercial.
Les objectifs en terme de prise de rendez-vous et de détection d’opportunités ont été largement atteints grâce à la solution IKO Sales Acceleration de Sidetrade.
Jean-Louis Serradilla
Directeur Général France, Adobe Campaign
Nous avons fait le choix de déployer la solution IKO Sales Acceleration à l’ensemble de nos équipes commerciales.
Adobe Campaign (anciennement Neolane) est un éditeur de logiciel spécialisé dans les solutions de marketing automation et de communication. Les solutions Adobe Campaign sont basées sur un moteur de workflow, permettant de modéliser, d’évaluer et d’orchestrer des actions de communication et marketing en ligne et hors ligne. La plateforme permet de centraliser et d’analyser des données, de favoriser le travail collaboratif tout en prenant en compte plusieurs canaux (e-mail, téléphone, réseaux sociaux…).
Leader sur son marché, Adobe Campaign (anciennement Neolane) a pu consolider sa position suite à son acquisition par l’éditeur américain Adobe Systems en juin 2013. Les solutions combinées Adobe Marketing Cloud représentent aujourd’hui plus d’un milliard de dollars de CA.
Dans un contexte de croissance exponentielle, Adobe Campaign a choisi la solution IKO Sales Acceleration pour démultiplier sa prospection et mieux travailler ses comptes, plus rapidement.
Avant l’implémentation de Sidetrade, l’équipe de 40 commerciaux d’Adobe Campaign utilisait différents outils chronophages pour leur prospection (Nomination, LinkedIn, Salesforce), sans avantage concurrentiel. Or dans le cadre d’un cycle de vente particulièrement long (6 à 12 mois), un travail d’évangélisation dans toute la profondeur des organigrammes s’est avéré nécessaire.
Adobe Campaign a sélectionné une équipe de 5 Inside Sales et 3 managers Sidetrade afin de déployer la solution pendant 1 an. Les consultants Sidetrade ont accompagné les utilisateurs et les managers dans l’utilisation de la solution IKO Sales Acceleration et dans l’organisation de sessions de prospection à thème. La solution est jugée pleinement opérationnelle 20 jours après son lancement.
La solution IKO Sales Acceleration de Sidetrade a été déployée aux 1 000 commerciaux d’Adobe après le rachat.
Comme Adobe Campaign, renforcez la compétitivité de votre entreprise avec la technologie Sidetrade.
Nous allons revenir vers vous très prochainement.
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