Day 2 highlights included keynotes from Helen Vaid, Global Chief Customer Officer of Pizza Hut; Atif Rafiq, CDO and Global CIO of Volvo; Cristinia San Jose, Group Chief Data Strategist for Santander; as well as Olivia Calafat, Head of SMB Marketing, and Eleonora Kourtzi, Product Marketing Manager & EMEA Digital Growth Lead, both with Google.
As part of the main seminar stream in the AI Customer Summit, Rob Harvey, Solutions Director for Sidetrade presented an executive summary of the 3 Ways Artificial Intelligence Accelerates B2B Growth – how AI helps businesses to acquire more net new customers, grow the value of existing customers and automate customer financial relationships.
This session explored these 3 main use cases of AI for B2B enterprises proven to accelerate growth throughout the customer lifecycle from leads to cash. Supported by case study examples, the presentation focused on how Augmented Intelligence helps sales, marketing and finance teams to better understand, recommend and engage customers. The largest event globally of its kind yet, The AI Summit was undoubtedly an eye-opening experience for all concerned.
AI today offers a business value opportunity too great to be ignored. It offers the potential to improve growth, profit and overall efficiency; to turn existing data into new revenue and to bring together diverse teams.