This is the dawning of a new age: are your Marketing and Sales teams ready for the Fourth Industrial Revolution?
We are in the midst of the Fourth Industrial Revolution – an incredible wave of technological innovation that’s transforming our daily lives, and is now increasingly powered by Artificial Intelligence.
The main theme of this year’s Salesforce World Tour in Amsterdam explored how global leaders are harnessing this new reality and are revolutionising the path to happier customers, identifying new business opportunities in today’s connected world.
During the “We Are All Trailblazers” keynote, Polly Sumner, Chief Adoption Officer at Salesforce, shared examples of market leading brands using the latest innovations in CRM to blaze new trails to customer success, and how Artificial Intelligence is used to augment human expertise to better predict business outcomes.
The key takeaway? Get smarter and more predictive about your customers.