--- title: "Leadership" id: "146" type: "page" slug: "leadership" published_at: "2020-04-21T16:31:24+00:00" modified_at: "2026-04-24T14:57:01+00:00" url: "https://www.sidetrade.com/company/leadership/" markdown_url: "https://www.sidetrade.com/company/leadership.md" excerpt: "SIDETRADE’S EXECUTIVE TEAM Entrepreneurs, innovators, and builders. For 26 years, Sidetrade’s leadership team has been shaping a profitable and growing AI company." taxonomy_language: - "English" taxonomy_post_translations: - "pll_6187b7a43bbf9" --- - [O2C Intelligence](/) - [[Column]](#) - [O2C AGENTS](https://www.sidetrade.com/core-platform/aimie-agent/) - [Aimie Agents](https://www.sidetrade.com/core-platform/aimie-agent/#aimie-agents) - [Customer Agents](https://www.sidetrade.com/core-platform/aimie-agent/#customer-agents) - [Agent Builder Studio](https://www.sidetrade.com/core-platform/agent-builder-studio/) - [--separator--](#) - [O2C Apps](https://www.sidetrade.com/core-platform/o2c-apps/) - [Credit Risk Expert](https://www.sidetrade.com/core-platform/o2c-apps/credit-risk-expert/) - [Order and E-Invoicing](https://www.sidetrade.com/core-platform/o2c-apps/order-and-e-invoicing/) - [Augmented Collection](https://www.sidetrade.com/core-platform/o2c-apps/augmented-collection/) - [Digital Case](https://www.sidetrade.com/core-platform/o2c-apps/digital-case/) - [Cash App](https://www.sidetrade.com/core-platform/o2c-apps/cash-app/) - [Deductions and Claims](https://www.sidetrade.com/core-platform/o2c-apps/deductions-and-claims/) - [Customer Experience Center](https://www.sidetrade.com/core-platform/o2c-apps/customer-experience-center/) - [Analytics](https://www.sidetrade.com/core-platform/o2c-apps/analytics/) - [[Column]](#) - [Aimie IQ](https://www.sidetrade.com/core-platform/aimie-iq/) - [Conversational Engagement](https://www.sidetrade.com/core-platform/aimie-iq/) - [-- separator --](#) - [Technology](https://www.sidetrade.com/core-platform/) - [Core platform](https://www.sidetrade.com/core-platform/) - [Intelligence Foundation](https://www.sidetrade.com/core-platform/intelligence-foundation/) - [O2C Execution Layer](https://www.sidetrade.com/core-platform/o2c-execution-layer/) - [Arrange a demo](https://www.sidetrade.com/sidetrade-demos/?fid=4235) - [[Column]](#) - [O2C Data Lake](https://datalake.sidetrade.com/) - [Real-time, predictive payment intelligence](https://datalake.sidetrade.com/) [Industries](#) - [Construction & Mining](https://www.sidetrade.com/industries/construction-mining/) - [CPG](https://www.sidetrade.com/industries/cpg/) - [Financial Services](https://www.sidetrade.com/industries/financial-services/) - [ICT](https://www.sidetrade.com/industries/ict/) - [Life Sciences](https://www.sidetrade.com/industries/life-sciences/) - [Manufacturing](https://www.sidetrade.com/industries/manufacturing/) - [Retail](https://www.sidetrade.com/industries/retail/) - [Services](https://www.sidetrade.com/industries/services/) - [Transport & Logistics](https://www.sidetrade.com/industries/transport-logistics/) - [Utilities & Environment](https://www.sidetrade.com/industries/utilities-environment/) [Customers](https://www.sidetrade.com/case-studies/) - [Who we work with](https://www.sidetrade.com/customers/) - [Case studies](https://www.sidetrade.com/case-studies/) [Resources](https://www.sidetrade.com/resources/) - [Whitepapers](https://www.sidetrade.com/resources/whitepapers/) - [Brochures](https://www.sidetrade.com/resources/brochures/) - [Webinars](https://www.sidetrade.com/resources/webinars/) - [Videos](https://www.sidetrade.com/resources/videos/) - [Training and Certification](https://www.sidetrade.com/resources/certification/) [Blog](https://www.sidetrade.com/blog/) [Company](https://www.sidetrade.com/company/about-us/) - [About Us](https://www.sidetrade.com/company/about-us/) - [CSR](https://www.sidetrade.com/company/csr/) - [Leadership](https://www.sidetrade.com/company/leadership/) - [News](https://www.sidetrade.com/company/news/) - [Careers](https://www.sidetrade.com/company/careers/) - [Investors](https://www.sidetrade.com/company/investors/) - [Contact](https://www.sidetrade.com/contact-us/) [en](https://www.sidetrade.com/company/leadership/) [fr](https://www.sidetrade.fr/societe/comite-de-direction/) [de](https://www.sidetrade.de/unternehmen/management/) - [https://www.youtube.com/user/SIDETRADE92/featured](https://www.youtube.com/user/SIDETRADE92/featured) - [https://twitter.com/Sidetrade](https://twitter.com/Sidetrade) - [https://www.linkedin.com/company/sidetrade/](https://www.linkedin.com/company/sidetrade/) - [https://sidetrade-tech-hub.medium.com/](https://sidetrade-tech-hub.medium.com/) # ****SIDETRADE’S EXECUTIVE TEAM**** Entrepreneurs, innovators, and builders. For 26 years, Sidetrade’s leadership team has been shaping a profitable and growing AI company. - [Olivier Novasque Founder and CEO View profile](javascript:;) ## Olivier Novasque ### Founder and CEO [https://twitter.com/novasque](https://twitter.com/novasque) [https://www.linkedin.com/in/oliviernovasque/?originalSubdomain=fr](https://www.linkedin.com/in/oliviernovasque/?originalSubdomain=fr) Olivier Novasque founded Sidetrade in 2000 and has served as CEO ever since. A Toulouse Business School (TBS Education) graduate with early sales experience at Bouygues Group and GE Capital, Novasque has led the company through every major shift in enterprise software, from SaaS pioneer to building the world’s largest proprietary O2C Data Lake to today’s AI-native platform that strengthens the financial performance of global enterprises. The company is listed on Euronext Growth (ALBFR.PA). ### His Challenges - Establish Order-to-Cash Intelligence as a category and Sidetrade as its leader - Make human-agent collaboration the operational standard at Sidetrade - Build an AI-native company where profitable growth and value creation reinforce each other ### His Motto > Be the sine qua non O2C Intelligence platform for tomorrow’s customer journey. ### His favorite quotation > Vision without execution is hallucination. Thomas Edison [Carole Benichou Chief of staff View profile](javascript:;) ## Carole Benichou ### Chief of staff An ESCP business school graduate with two decades of experience in market strategy at Procter & Gamble and Microsoft, Carole maximizes business development, spearheads global alliances. Through data analysis, she fine-tunes decision-making and strengthens our competitiveness. ### Her Challenges - Embed Sidetrade’s agentic AI in partner-led finance transformation programs - Build Tier 1 consulting and global BPO alliances - Convert our strategic partner influence into sales opportunities ### Her motto > Strategize. Execute. Excel. Repeat. ### Her favorite quotation > Growth and comfort do not coexist. Ginni Rometty [Claire Daniaux Chief Growth and Marketing Officer View profile](javascript:;) ## Claire Daniaux ### Chief Growth and Marketing Officer Claire is a strategic revenue marketing leader with over two decades of experience across Europe and the US. Specializing in transforming global marketing organizations into growth engines, she leads Sidetrade’s Go-to-Market strategy as the company enters its next phase of expansion. As Chief Growth Marketing Officer, Claire leverages data to achieve tangible business results, with a consistent focus on exceeding pipeline targets. ### Her Challenges - Establish O2C Intelligence as a new category standard, replacing legacy Order-to-Cash software - Increase both the speed and quality of sales pipeline through targeted lead generation - Build a consistent narrative across North America and Europe ### Her motto > Listen first, then think, then speak. ### Her favorite quotation > There is nothing impossible to him who will try. Alexander the Great [Christelle Dhrif Chief Communications Officer View profile](javascript:;) ## Christelle Dhrif ### Chief Communications Officer [https://twitter.com/ChristelleDhrif](https://twitter.com/ChristelleDhrif) [https://www.linkedin.com/in/christelledhrif/?originalSubdomain=fr](https://www.linkedin.com/in/christelledhrif/?originalSubdomain=fr) Co-architect of the 2005 IPO and Group board member, Christelle leads corporate communications, investor relations, internal communications, and CSR strategy. Holding a master’s degree from UPMC, she brings ten years in capital markets and twenty years at Sidetrade (including fifteen in marketing) to her role as the voice of the Group’s narrative. She builds its reputation and empowers Sidetraders to become ambassadors. ### Her Challenges - Establish Order-to-Cash Intelligence as the reference category among media, analysts and investors - Give Sidetrade a consistent voice across its markets - Make the internal agent-first transformation the proof point of the AI-native product narrative ### Her motto > Where creativity leads, influence follows. ### Her favorite quotation > Advertising is saying you’re good. PR is getting someone else to say you’re good. Jean-Louis Gassé [Frédéric Dupont-Aldiolan Chief Human Ressources Officer View profile](javascript:;) ## Frédéric Dupont-Aldiolan ### Chief Human Ressources Officer [https://twitter.com/freddup](https://twitter.com/freddup) [https://www.linkedin.com/in/dupontaldiolan/?originalSubdomain=fr](https://www.linkedin.com/in/dupontaldiolan/?originalSubdomain=fr) Frédéric transitions from operations to HR. After 18 years as Chief Services Officer at Sidetrade, he leads Human Resources from 2026 with a mandate to realign the company’s capabilities to deliver on the O2C Intelligence 2030 plan. An expert in international deployments now focused on the talent required to execute them. Sidetrade’s AI transformation will be driven through HR before being reflected in the product. ### His Challenges - Train every employee to work with AI agents - Redesign roles within a hybrid human-machine operating model - Build the organizational foundations required to sustain the O2C Intelligence 2030 plan ### His Motto > Unlearn. Rebuild. Reimagine. ### His favorite quotation > We make a living by what we get, but we make a life by what we give. Winston Churchill [Axelle de Faÿ Chief Customer Experience Officer View profile](javascript:;) ## Axelle de Faÿ ### Chief Customer Experience Officer After 10 years at Salesforce, where she led Customer Success for Southern Europe and then oversaw AI deployments across EMEA, Axelle de Faÿ joins the group as Chief Customer Experience Officer. Her mandate is to unify three historically separate functions, Professional Services, Customer Success, and Support, under an AI-augmented organization. She brings deep operational expertise, having structured these same functions at Sidetrade over 13 years ### Her Challenges - Connect every customer to AI agents across the O2C cycle - Deliver measurable outcomes at every stage of the customer lifecycle, enabled by AI agents - Establish a single, intelligence-driven standard for customer experience ### Her motto > Build it right. Build it once. Make it matter. ### Her favorite quotation > The measure of intelligence is the ability to change. Albert Einstein [Rob Harvey Chief Product Officer View profile](javascript:;) ## Rob Harvey ### Chief Product Officer [https://twitter.com/robharvey3](https://twitter.com/robharvey3) [https://uk.linkedin.com/in/robharvey1](https://uk.linkedin.com/in/robharvey1) With solid experience in B2B credit management (Accenture and Verizon), Rob fronts Sidetrade’s product strategy, as well as client co-innovation and relationships with tech analysts. Involved in decisions on acquisitions and AI investments, his collaboration with Chief Technology Officer Mark Sheldon converts market trends into solutions, consolidating our leader status and creating value for Sidetrade and its clients. ### His Challenges - Transform O2C Intelligence from a platform into a leading and must-have product in the market - Leverage client co-innovation to sustain a durable product edge for Aimie and our AI-native solutions - Operationalize an agentic model that makes Sidetrade an “agent-first” company ### His Motto > You only get out what you put in; don’t expect more until you do more. ### His favorite quotation > Products don’t fail because of bad features. They fail because no one cares enough to use them. Reid Hoffman, Co-Founder of LinkedIn [Philippe Gangneux Chief Financial Officer View profile](javascript:;) ## Philippe Gangneux ### Chief Financial Officer [https://twitter.com/p_gangneux](https://twitter.com/p_gangneux) [https://www.linkedin.com/in/philippe-gangneux-0a883/](https://www.linkedin.com/in/philippe-gangneux-0a883/) Graduate from ISG, ESCLA business school, Paris, and Harvard business school, with thirty years’ experience in corporate finance at fast-growing international software vendors (such as SAP BusinessObjects), Philippe leads Sidetrade’s growth, maintains the optimization of financial resources, and directs M&A operations. As Corporate Social Responsibility ambassador, he ensures both the Group’s financial and non-financial soundness. ### His Challenges - Strengthen long-term shareholder value through disciplined financial execution - Oversee capital allocation, financial resilience, and investments - Drive profitable growth and scalable AI-augmented operations ### His Motto > In Finance, we must see data as an asset, and never underestimate its importance. ### His favorite quotation > What gets measured gets managed. Peter Drucker [Mark Sheldon Chief Technology Officer View profile](javascript:;) ## Mark Sheldon ### Chief Technology Officer [https://twitter.com/markrsheldon](https://twitter.com/markrsheldon) [https://www.linkedin.com/in/markrsheldon/](https://www.linkedin.com/in/markrsheldon/) Graduating with honors from Nottingham Trent University, with twenty years of experience in AI and co-founder of BrightTarget, which was incorporated into Sidetrade, Mark leads R&D, data science and IT. His leadership and pragmatism position Sidetrade well ahead of its competitors. Engaged in external growth operations and working in tandem with Rob Harvey, he fosters a culture of innovation and technological excellence. ### His Challenges - Scale a global R&D organization with AI-native operational velocity - Capitalize on Sidetrade’s industry-leading Data Lake and strengthen its competitive moat - Ensure the O2C Intelligence platform delivers trusted autonomous performance at enterprise scale ### His Motto > On a mission to build both a product that sells itself and a team that can pull it off ### His favorite quotation > Genius is one percent inspiration, ninety-nine percent perspiration Thomas Edison [Emmanuel Thiriez Chief Customer Officer View profile](javascript:;) ## Emmanuel Thiriez ### Chief Customer Officer Graduate from CentraleSupélec and HEC business school, Paris, beginning his career in strategy consulting and distribution, followed by twenty years of entrepreneurship in SaaS solutions for businesses (including Amalto, since acquired by Sidetrade), Emmanuel is at the heart of the ongoing enhancement of customer satisfaction. He energizes growth, collaborating with all departments to expand Sidetrade’s global footprint. ### His Challenges - Be close to customers, listen to them, get their feedback and inputs - Work with all internal teams, in particular Products, R&D and Professional Services, to keep reinforcing the customer-centric culture - Make sure customers are so satisfied they become Sidetrade advocates ### His Motto > Relentlessly exceed expectations ### His favorite quotation > If you keep thinking about what you want to do or what you hope will happen, you don’t do it, and it won’t happen. Desiderius Erasmus [↑](#)