Big data and AI:
more than a feeling
With Big Data technologies, it is time for Olivier Novasque to transform a feeling into a powerful competitive lever. Feeling?
…Have you ever had a hunch that that certain aspects of customer behavior -like satisfaction and payment delay- might be related? A feeling that the customer’s intention to buy should somehow be predictable? Why act on a hunch, when you can use big data to make rational decisions? Why fly blind when Artificial Intelligence can be your radar? Big data plus AI give you proactivity in customer relationships, and this benefits growth.
To seize these opportunities, you need huge calculation power and the best in R&D. Sidetrade servers process terabytes of data, and in 2013, Sidetrade invested in a state-of-the-art Data Science Lab.
Breathtaking progress in machine learning and natural language processing has made AI invaluable for prescriptive customer behavior analytics. Sidetrade has chosen these AI technologies since 2015.