Big data and AI:
more than a feeling
Sidetrade founder Olivier Novasque took emerging data technologies, and turned a business intuition into a powerful competitive lever.
Have you ever had a hunch that that certain aspects of customer behavior – like satisfaction and payment delay – might be related? A feeling that the customer’s intention to buy should somehow be predictable?
But why act on a hunch, when you can use big data to make rational decisions? Why fly blind when Artificial Intelligence can be your radar? Big data plus AI will give you actionable insights about customer relationships, which benefits growth.
To seize these opportunities, you need huge calculation power and the best in R&D. Sidetrade servers process terabytes of data, and in 2013, Sidetrade invested in a state-of-the-art Data Science Lab.
Breathtaking progress in machine learning and natural language processing has made AI invaluable for prescriptive customer behavior analytics. Sidetrade has harnessed these AI technologies since 2015.